And the measures we put in place to address them
Our commitment to this tournament was founded on the aspiration to make it a leading example of sustainability and a catalyst for positive change, striving to be a beacon of continuous improvement that propels the transformation of elite sporting events.
To achieve this, we’ve implemented an array of measures, starting with sustainable mobility, the most significant contributor to the tournament’s carbon footprint. Our efforts include deploying 100% electric shuttles in collaboration with the Madrid City Council, employing a 100% electric fleet for players and sponsors, and expanding the network of electric charging stations.
Regarding waste and energy consumption, we’ve bolstered circular practices by introducing modular, reusable furniture and infrastructure for future editions. Additionally, we’ve taken a firm stand against single-use plastics in catering and with our suppliers. Speaking of catering, our focus has been on selecting local and sustainable products, emphasizing vegan cuisine. One of the most notable advances in the 2023 edition has been the installation of photovoltaic panels, which, with their 3900-kWh output, have contributed nearly 20% of the total energy used.
In terms of generating a positive social impact, we’ve collaborated with local suppliers to ensure that the region reaps the social benefits.